1. Tenant demand
Demand is the only thing that fills the unit. Look for proximity to employment nodes, transport routes, schools, hospitals and universities, and check how long comparable units sit on the market before letting. A property with shallow demand will be vacant at exactly the moment you need the rent.
- Time to let for comparable units in the same complex or street.
- Depth of the tenant pool, not just its size.
- Rental affordability relative to local incomes.
- Whether demand is driven by something durable, or by a single employer or development.
2. Cost structure
Two units at the same price and rent can perform very differently. Levies, municipal rates, insurance and the maintenance profile determine how much of the rent you keep. In sectional title, read the scheme financials and the maintenance plan before you rely on the current levy.
3. Management load
Every property carries an operating burden: tenant placement, rent collection, maintenance coordination, compliance and inspections. A property that returns slightly less but runs cleanly usually outperforms one that returns slightly more and consumes your attention, because neglected operations show up as arrears, damage and vacancy.
4. Exit liquidity
You will eventually sell. Standard, well-located units in ordinary price bands sell faster than unusual configurations. Ask who the next buyer is likely to be, and whether they will be able to finance the purchase.
Demand
Will it let, quickly and repeatedly?
Costs
How much of the rent do you keep?
Management
What does it take to run?
Exit
Who buys it from you?
Professional tips
- • Ask how long comparable units take to let in that complex or street.
- • Read the last two AGM minutes and the maintenance plan before you make an offer.
- • Ask who buys the property from you, and whether they can finance it.
Common mistakes to avoid
- • Buying on personal taste rather than tenant demand.
- • Relying on the current levy without reading the scheme financials.
- • Underestimating the time a property takes to run.
Frequently asked questions
Is a higher yield always better?+
How do I test tenant demand?+
Does new build outperform older stock?+
Key takeaways
- Tenant demand decides income before any other factor.
- Levies, rates and maintenance decide how much rent you keep.
- Operational burden erodes returns quietly.
- Standard, well-located stock is easier to exit.
- Screen in order, and reject early on demand rather than late on price.
Model it for your property
Run the numbers with our free calculators.
References
About the author
BookingLoop Advisory
Property performance desk
Our performance desk assesses income-producing residential property, testing rental assumptions, running costs and operating models before an owner commits capital.
Published 22 January 2026 · Last updated 3 February 2026
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